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Philip Kotler – The Ten Deadly Sins of Marketing: Signals and Solutions Cognitive an escape from avalanches cascadingPhilip Kotler The Ten Deadly Sins of Marketing: Signals and Solutions Philip Kotler, an American marketer, professor of marketing, and consultant, is the author of over 55 marketing books. "The Ten Deadly Sins of Marketing" is the result of years of experience working with various consulting firms and private clients. In the book, the author addresses the main shortcomings encountered in marketing and lists its ten deadly sins, highlighting their