Braving the Elements Frame Color:Silver which presented the symbol to

which presented the symbol to the city and to the fair

The area was known as Longacre Square

Wired Magazine

The "dead ball" during this era didn't travel far

Braving the Elements Frame Color:Silver which presented the symbol toThe forces of nature struck with a vengeance in 1937, bringing high winds, blinding snow, plummeting temperatures and a loud thunderclap to Times Square on March 9, 1937. New Yorkers caught outside pulled up their collars, put down their heads and leaned into the snow squalls at the southwest corner of 43rd Street and Broadway. It turned out to be a freak storm. One hour after this photo was taken, there was brilliant sunshine in Times Square. During