Demographics: Packaging Sam McBratney The Rupert Companion also includes

The Rupert Companion also includes lavish illustrations from Rupert superstars such as John Harrold and Alfred Bestall

Written by two of the world's leading experts on the subject

Pooh's Poems 21

even for love

Demographics: Packaging Sam McBratney The Rupert Companion also includesDemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ? what? and why? of design, DemoGraphics: Packaging dissects the who? Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio economic group, disposable income, profession and shopping habits. Case studies and